facing the swarm: the coming obsolescence of the big idea

Educated people in business love The Big Idea. Generally this is a heroic idea that will change everything. I am falling out of love with the Idea of The Big Idea. I think the problems were face as a species are so complex, are so wicked that just a few Big Ideas won't do.

We need a swarm of lots of Small Ideas small ideas. Micronotions that propogate across the memescape. Like any small, fast-breeding creatures, many are poorly adapted for their environment and doomed to die but many will reproduce and mutate and colonise.

Of course, careers are not built on small ideas nor are awards won. But the world is changed by small ideas.

I call for a profligacy of conceptulets.

Think small!