uneven

The future is already here - it is just unevenly distributed.- William Gibson

I've been pondering Sean & Ellen's discussion around explicit, tacit & latent needs. It tied to some thinking I've been doing around innovation.

We expect innovation to come from high-tech research labs because that's where the dollars and the brains are. But that's fundamentally wrong. Innovation comes from where the challenges are. Human beings are generally quite lazy and don't want to learn or change. We only do that when we have to.

You want to find out about a possible future of finance in a resource-constrained world? You'd be better off looking in Bangladesh than Wall Street. Innovation is driven by need. You want the future? Follow the need.

It also suggests that in meeting latent needs, we need to cocreate the solutions with the people feeling the problem. Easier all round really.

Still thinking. More soon.