more burgers

The McCafe concept has apparently been very successful for McDonalds. I think they could push the "cafe" aspect a bit harder. How about hiring extras to pretend to be aspiring writers working their unpublished novels? In fact, stuff the extras, the actual aspiring writers would be cheaper. They could be bussed in from areas with cheap rents or their rich parents' houses. All you'd have to do is offer them a couple of cups of coffee and the faintest chance of a shag.

Hmmm, maybe not.

The whispy beards could put punters off their orange and poppyseed muffins.

burgers

There's been a lot of talk in my section of the echo chamber recently about the Whopper Sacrifice thang put together by Crispin Porter + Bogusky For Burger King. My (ill-informed) thoughts are:

• I have no objection to any effort that takes the **** out of Facebook.
• Timing's quite neat as well (start of a new year, just the opportunity to lose some dead weight in the social network department).
  
• It has generated a lot of talk for CPB but has it actually sold more burgers? It looks like about 23k people are in line for free vouchers.
• As you have to provide your email address, the whole thing looks suspiciously like a data gathering exercise.
  
• It is not as funny as Whopper Virgins. May be they could try it with some inhabitants of a famine-torn African country next time. If there's anything I like more than laughing at asian people, it's laughing at black people. Or may be cripples. May be Whopper Cripples has legs*?
  

There's a really obvious social (not digital) mobile application for BK. One that would allow you to order and pay for your meal before you arrived at the restaurant. In fact one that would allow you to coordinate meeting up at BK with all your friends. You could even see if there were enough tables there to accomodate you. Useful - but not as funny as laughing at asian people.

*Needless to say, my stand-up comedy career has stalled.