blokes n babies

We have an ergobaby carrier and at the moment it's not only handy for supporting the young chap in strolls & promenades, but also strapping him to my torso seems to be the one thing that settles him down from hardcore tantrum mode.

However the marketing to men for the ergobaby is wetter than the contents of a straining nappy. Pictures like this with effete male models really aren't winning me over. More meatless SNAGs than a vegan sausage sizzle.

May I offer up this alternative aspirational image instead?