Showing posts with label market sizing. Show all posts
Showing posts with label market sizing. Show all posts

Thursday, November 29, 2007

Forrester put someone else's money where their mouth is

It slipped my attention that Forrester are saying the US corporate social software market is worth $300M and is set to increase 5-fold over the next 5 years - remaining equally split between internal & external applications.

Points of interest:
- $300 million is not a lot of money in the grand scheme of things. But given the prevalence of open-source software in this area, is it worthwhile comparing spending on web 2.0 stuff with spending on, say, ERP?
- The equal split the internal & external uses (E2.0 has been getting more noise of late but still little compared to commercial world uses).
- The lion's share of the $ is being spent on social networking software. Which comes as a bit of a surprise. With most people I talk to, it's wikis, wikis, wikis for internal experiments. I'm guessing the social networking spend is being driven by external applications & marketing budgets!?!

UPDATE: A little information may be a dangerous thing. Check out the comments section regarding what the figures actually refer to.