more burgers

The McCafe concept has apparently been very successful for McDonalds. I think they could push the "cafe" aspect a bit harder. How about hiring extras to pretend to be aspiring writers working their unpublished novels? In fact, stuff the extras, the actual aspiring writers would be cheaper. They could be bussed in from areas with cheap rents or their rich parents' houses. All you'd have to do is offer them a couple of cups of coffee and the faintest chance of a shag.

Hmmm, maybe not.

The whispy beards could put punters off their orange and poppyseed muffins.