However the marketing to men for the ergobaby is wetter than the contents of a straining nappy. Pictures like this with effete male models really aren't winning me over. More meatless SNAGs than a vegan sausage sizzle.
May I offer up this alternative aspirational image instead?
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10 comments:
So ergobaby are obviously keeping their eyes peeled for mentions of & links to their product on the web because I got this email this morning:
Great observation, but most of our male models are real dads whose families have bought the ERGO. Can you help us spread the word about the wonders of baby carrying. I have gotten reports thousands of times that when babies are carried in the ERGO they go to sleep. In fact, one of our employees took his baby to work every day to see if it would disturb anybody--the baby slept and the team loved having her with us.
We are doing objective research on baby development in their first days outside the womb. It's exciting and profound. We'll send you references soon.
All the best,
Robert
--
Robert Frost
/Vice President and CEO/
ERGObaby
I love the bleary eyes and dependence on alcohol - you are looking like a real father of a new born ;)
We had something similar when the kids were born. They are great.
LOVE it.
The fact that now you can say you weren't drinking alone is yet another plus!!!
Is the dad in that second photo actually sucking the brains of his baby through its fontanelle? Pleased to see you're adapting to dadhood in the appropriate fashion. 20 years ago you'd have had a fag in yer mouth too.
Toby
that is the best photo I've ever seen of you ;)
classic babywearing mode Matt! rawk-a-bye baby...
Wearing the ERGObaby carrier often leads to long walks in nature, relaxing by calming stream waters, rambling up mountains, and easy "promenading," as you say, Matt, so it may come as an added benefit that your baby will not only enjoy being snuggled close on your outdoor adventures, but you may find that beer less interesting, and lo and behold, another shining example of gentle bonding and enticing manhood may emerge from within you. Just a guess. Maybe that explains why the ERGObaby models, who are real dads got to be so darn good looking. The ERGObaby carrier rocks. Way more fun than a beer and a fag any day. You'll see.
Latest Anonymous - Are you a male ERGObaby model? Identify yourself to prove me wrong...
BTW "enticing manhood" has all the wrong connotations.
The super! Has well thought up
Kate - While your comment is obvious advertising, I'm allowing it for 2 reasons:
1.The advertising is germaine to the topic of the blog post.
2. You are inviting me to entrust my son's life to your product by demonstrating your inability to form a coherent sentence. What exactly is your marketing strategy here?
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