Had lunch last week with this fellah. Mick is an incredible ball of energy and he was enthusing with gusto about his baby The Podcast Network.
Some nuggets:
1. If you podcast, blog. Cross-promotion is a wonderful thing.
2. The easiest way to get listeners is to interview someone famous. You may love your mum but not everyone else feels the same way.
3. Audio is about conversations and is "global". You can have a conversation over the phone with anyone, anywhere. Video is about events and is "local". You just have to be there.
Going into interview mode myself, I asked Mick what his biggest lesson had been this year (hey, I'm in training, it's like an automatic reflex). His comment: The Cluetrain Manifesto is still The Bomb.
Markets are Conversations. And despite all appearances to the contrary, this blog is not in the pocket of David Weinberger.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment