As much as McKinsey might bug me, they have an enviable access to senior execs and do churn out useful surveys. This one on organisational change is similar to their Web 2.0 number in that it kicks off with the bleedin’ obvious:
- Transformations with well defined targets tend to do better than those without.
- Having visible involvement from top people is important.
- Focusing on the positive as well we the negative (go positive deviants!)*
The final point is that organisations need to engage with their people in a bunch of different ways – incl. the use of narrative (in there above performance targets & incentives). I also like it that role modelling comes out at number four. At 7 pages it is way too long - compile it down into a single page that you can stick (framed or otherwise) on your CEO's door.
*Interestingly, it seems that it helps if you have a roughly equal mix of emphasising problems and successes – so think on that appreciative inquiry.
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