Check out the Big Brain on Brad

This article on The Neuroscience of Leadership came out last year. The authors state:

Change is pain

Behaviorism doesn’t work

Humanism is overrated

Focus is power

Expectation shapes reality

Attention density shapes identity

Plenty of good stuff in the article, although the application of neuroscience to business is still in its infancy. The thing I always worry about with the application of any technique is that some people are always looking for a shortcut to make people do what they want.