apple: technology that chicks like

There is an old, old diss in electronic dance music: "It's OK I guess. Yeah, I can really see gurlz liking that".

Because blokes like nerdy detail - fiddling about with basslines & noises & gadgets & suchlike. Design as an autistic journey up your own fundament. Whereas chicks tend to prefer music that makes sense as more than pure experiment - as something social & sociable, as something useful & desirable. Of course, the irony was: whenever chicks left a scene (be it jungle, UK garage, etc), the originality of the output would nosedive. The tension in dance music is between giving people what they want and then showing them what they never knew they wanted. Between experiment & familiarity.

Anyway, I was mildly surprised by the level of excitement shown by various women in my life about the new iPhone. These aren't just gadgets - these are designer objects (like a Marc Jacobs or Prada creation). And all designer objects are ultimately social objects of one sort or another.

I am not sure what the links between the iPhone &, say, Funky House are. But I suspect they could get me into very hot water. What do you think?