Ghost Writer

Luis Suarez writes 5 excellent reasons why ghost-written CEO blogs are a rubbish idea:
1. Trust
2. Authenticity
3. It will no longer be your own Personal Knowledge Management tool
4. Faking relationships
5. Lack of passion & involvement

For some reason, this all reminds me of Larry "The Surrogate" Mittleman, George Bluth Snr's stand-in from Arrested Development.