mckinsey on web 2.0

You may recall EwF covering McKinsey's last Web 2.0 report. Well the Jesuits of Management Consulting are at it again with "Building the Web 2.0 Enterprise" (yours for your soul email details). They have a broader survey base than AIIM (but far less depth than the boys from Boston) and I can't comment on the other decent source of Web 2.0 business survey info because Forrester charge a day's wages for two pages of comment ("Our exhaustive research with IT decision-makers indicates that ECMs can be difficult to implement")*.

Anyway the McKinsey report is definitely worth a look-see. It seems that blogs, wikis & RSS are up and web services are down. The top uses are managing knowledge & improving collaboration. And companies where the business drives usage rather than IT seem to be more satisfied (which even the report acknowledges is kinda a "duh" observation but one worth reinforcing it seems). One result is that Asia-Pacific businesses have an unusually high level of satisfaction with Web 2.0 tools. But the survey doesn't tell you why. Lots of tasty hints, not much in the way of satisfying detail.

*At some point I will buy & read "The Groundswell" but I'm unusually time-poor at the moment.