the strange fate of steve denning

I am currently have a mild stoush with Steve Denning on actkm. I had the experience of meeting the "best keynote speaker on leadership innovation business narrative & storytelling" in DC earlier this year and it was as thrilling as any encounter between two awkward introverts (one of them still jetlagged) can be.

I picked up The Secret Language of Leadership in the US and have been listlessly flicking through it. It's not a bad book. In fact more than anyone else coming out of the KM arena, SD has found a topic and a style that resonates with business managers. He writes well. He has his sights set on the lucrative "leadership" market* and he's using storytelling as his differentiator. On their own, each book is good. But the overall sense is one of diminishing returns. This book is quite similar to the last. Either SD is a prisoner of his own success or he simply hasn't noticed yet.

He also has a worrying tendency (along with many other popular management writers in the US) to offer fixed recipes that allegedly cover every situation. This makes it easy for the reader to digest and gives them to confidence to apply the advice but life isn't always that simple. For example, the weakest chapter of The Leader's Guide to Storytelling is the chapter on innovation. Storytelling gets advanced as pretty much the only way of advancing innovation within organisations and it all gets a little silly.

The next book concerns high-performing teams. My fear is that there will be a thin veneer of new research over familiar themes. My hope is that it will be something completely new.

*This market will always exist because most people want the kudos of being a leader without the pain of actually leading. Books, seminars, workshops - anything but actually taking other people somewhere new.