- Daryl Cook suggested Clay Shirky. Daryl would pay AU$100 (or less) to see Clay and reckons that around 400 people would see Clay. Which means that Daryl estimates Clay's value to AU$40k. Coincidentally, I had an email exchange with Clay's agent a couple of nights ago so I now know what CS thinks he's worth (that is not a joke). What do other people think of Daryl's estimate?
- Laurie LockLee suggested John Seely Brown. Laurie would pay $50 and reckons that 200 people would turn up - so JSB's value would be $10k in LLL's estimation. I will find out what JSB thinks it should be.
- Cai Kjaer suggest Barack Obama. I haven't got a $ figure of Cai for that one but let me work on it and see what the Big O's people have to say.
- James Dellow suggested Charles Handy but didn't want to pay to see. Which means he has assigned CH a value of $0. Is that fair people?
- Stuart French suggested Andrew McAfee - no $ value yet tho.
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What Clay's agent thinks he is worth and what Clay thinks he is worth may or may not, of course, be the same thing.
An agent would never do that would they??? Oh, hang on...
You are right ES - but you have to start somewhere.
I don't think I'd pay big dollars to see *anyone* speak, but I might buy their book. I also might buy them lunch if I got to have a decent conversation with them. But what can you learn from someone in a 20 minute key note?
Excellent point James - which is what the question "What could we do to make this person's visit really, really cool?" is all about.
In what other way could we engage this person? A keynote is just a YouTube video with more coughing in the background.
Keynote Facilitator? Keynote Questioner? Keynote Stagediver?
You will find John is a lot more than that. Fees for the major names range from $15 to $80Kor more. They always want business or first class travel and in one of your cases sometimes require their spouse to be flown out as well with 5 star accommodation and a guide.
Once a speaker is with an agency you will find the contracts prevent speakers from working other than through the agencies. Its one reason I have refused to sign with a bureau for the last five years - that way I can do events like KM Australia and ActKM.
PS - I do both of those for expenses only (just to make it clear)
Very, very interesting Dave - thanks. What I find interesting is that the mechanics of all this is kinda hidden. And you don't really know about it until you start delving in.
I am also intrigued by the differences between actual & perceived market value - partly compounded because Australia is a far smaller market than the US, transport costs to get here are comparatively higher and the value of the AU$ has plunged.
I think we're seeing a major reconfiguring of what conferences are for and how they are run. This doesn't mean that keynotes etc will go out the window but business models and methods of participant engagement will shift.
The incumbents are aware of this and slowly changing (hooray) but the engine for innovation will be elsewhere.
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