Tuesday, May 26, 2009

Story Week Monday: How did Obama do?

Some of you have been asking about Story Week. Well, our team of researchers have been combing the data and here are some initial results. You may remember Monday's story - as told by a little-known former junior senator from Illinois.

We got about 66 responses for to our questions for this story. Here are some early results. Here is a Wordle cloud made from the responses people gave to the question: "What was memorable about the story?" - note "little", "old" and "lady".

Wordle: story week monday 1

And here is the Wordle cloud of keywords that people added to the story (more words like "motivation" and "inspiration").
Wordle: story week monday 2

And here are the numerical results for each of the criteria.

Most people found it memorable and most seemed to like it - although a significant minority of people thought that it sounded manufactured or slow. How did Obama compare with the others? Well, you'll have to wait and see.

One noticeable difference in responses could be seen in the reactions of people by their country of origin.



Americans found it highly memorable - less so for the Brits and the Aussies. Some possible explanations (and bear in mind that this is a small sample size so it may just be chance):
  • Americans are more familiar with Obama;
  • Americans are more emotionally invested in Obama (and I suspect a bias towards liberals among Anecdote/Sparknow/EngineerswithoutFears blog readers);
  • Obama's mode of storytelling is more appealing to Americans.
  • Any other suggestions/speculations?
More to come soon.

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