Thursday, November 29, 2007

Peak email

We may be about to reach peak email soon. Unlike peak oil, this will not be as a result of supply constraints. The well of those willing to send you emails about cosmetic surgery and stocktips remains seemingly bottomless. What will happen is that more and more people will use alternative tools (substitution) for collaboration & communication. And spam email as a % of total email traffic will continue to rise. Until all that's left in your in-box will be fake lottery wins and viagra ads.

Email is great but it's fungible.

2 comments:

Anonymous said...

Mate copyright "Peak Email" before Gartner or Accenture does and makes squillions! Very apt observation.

Kishore Balakrishnan said...

In 2000, Jakob Nielsen’s Alertbox on Mailing List Usability contained "In the long term, we need to remove everything from email that is not in the nature of personal correspondence."

A solution has been implemented @ http://www.namastenetizen.com/collatodo/

I would really appreciate if you use it and feedback..