ambient exposure & persentation management

Leisa writes about ambient exposure and social risk management. The more I think about this, the more I believe that we need social software tools that allow us presentation management*. This would consist of:

• The capability to group our contacts within a particular tool using the names of our choosing and the ability to define access permissions for each group.
• Giving us the choice of whether to inform our contacts which group they are in or not. And what their access permissions are.
  
• Reminding us who our content is going to in a contextual manner as we create/upload it.
• Allowing us the choice of whether to transfer these different contact across tools (or not) - and thus transferring our personas.
  

The keys here are choice & awareness.

*N.B. That has nothing to do with Powerpoint. It could be persona management but that sounds like you are faking stuff. It could be identity management but that's been nabbed by LDAP vendors. Anyway Presentation Management reminds me of Erving Goffman.