Last night, Dave Armano posted a Tweet about Chief Bloggers in relation to an interview with Ad Age re this. Sean Craphammer writes "Blogging is not about publishing". And he's right. The parallel here is with Public Relations. Now the sad truth is that most PR people do not spend a lot of time relating to the public. They hang out with journalists. They understand the news cycles for their particular industries and their sets of issues. Some of them might have been journalists once but they don't necessarily write articles. They influence the writing of articles*.
Organisations need Social Media Relations people. And because of the participatory nature of the social media, these people will have to blog. And comment on other blogs. And Twitter. And all that other stuff. They will encourage, advise and look out for bloggers and social media headz in their own organisations. And they will have to believe in what their organisations do (be it curing cancer or causing it) or else they will get found out.
Everyone wants to be Chief Talking Officer. Who wants to be Chief Conversation Officer?
*And wanting to influence people is fine so long as you are open about it.
Organisations need Social Media Relations people. And because of the participatory nature of the social media, these people will have to blog. And comment on other blogs. And Twitter. And all that other stuff. They will encourage, advise and look out for bloggers and social media headz in their own organisations. And they will have to believe in what their organisations do (be it curing cancer or causing it) or else they will get found out.
Everyone wants to be Chief Talking Officer. Who wants to be Chief Conversation Officer?
*And wanting to influence people is fine so long as you are open about it.
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1 comment:
My dream job!!!!
Now if only there was a brand I believed in... ;) ;)
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