So Virgin Mobile have launched a campaign called "Are You With Us Or What?"
It features photos of people from Flickr with taglines such as "Dump Your Pen Friend" or "People Who Talk In Lifts Have Bad Breath". I can just picture a 'creative' yelling at one of his cretinous mates across a crowded room:
"Hey, Troy, look at these people, they're such losers. Wouldn't it be really cool to mock them in public across the country?"
Interestingly enough, the Virgin Mobile site offers the following advice to creeps: "If you are really freaking people out, know that this can result in criminal prosecution".
Steve Lewis makes the point: don’t post in public what you don’t want to be seen, used or abused
I think this is sad but true. I also think there is all the difference in the world between some random idiot saying you are a loser and a multi-national investing thousands of dollars in humiliating you in public.
Steven also adds: Is it all right for a company to use your pictures like this?
So for the litmus test for me is: Would the Virgin Mobile marketing department be happy if someone flyposted their pictures around Australia's major capital cities with the legend "dickhead" beneath each one?
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Would the Virgin Mobile marketing department be happy if someone flyposted their pictures around Australia's major capital cities with the legend "dickhead" beneath each one?
That would be a fantastic story of social media biting back. I hope someone with the time and the inclination picks up the idea.
What they did to the young girl who ended up under the legend "Dump your pen friend" is nothing short of bullying.
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