Sunday, July 15, 2007

Online Community Metrics - ACT-KM & Macuarium

The ACT-KM group has been around for the best part of a decade as both a F2F group in Canberra and a virtual group (despite getting caught in the internecine crossfire of certain KM certification organisations).

Several efforts have been made to understand its members.

1. Survey of users by Shawn Callahan & Trish Milne
2. Analysis of posting behaviour by Ørjan Taule & Greg Timbrell & paper here
3. A mapping of archetypes on the Forum by Patrick Lambe & Shawn Callahan.
4. A Social Network Analysis of ACT-KM posts by Graham Durant-Law
5. Some number crunching by myself a few months ago.

And to add to the mix, we have Miguel's Macuarium Book of Measurements which relate to a different set of communities.

There is lots of good stuff here and I will make a few general observations:
1. We are still fairly limited in what we can measure directly(& will remain so). As Shawn & Trish note from their survey, lots of activity between list members happens privately.
2. Every set of measures in unique to the group they originate from. How these measures change over time is important.
3. Understanding what metrics actually mean (& therefore what action if any needs to be taken) requires an understanding of the community & its members.

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