FOM post by Stuart Henshall
"I cannot help thinking that the examples of big brands and Fortune 1000 companies jumping into Second Life are just applying a Brand 1.0 type of model"
So here's a thought. Rather than be a property, make your brand a character. How does your brand live? What choices does your brand make? How does it interact with other users? If your brand could be a person, what would it look like? And what would other people say about it?
Someone's probably doing this already...
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment