australians & social media

Laurel notice this research from Nielsen (& a brief search also reveals this recent data about Australasian SNS usage). At last, data, sweet data! What can we tell:

• Kiwis are more into this stuff than Aussies (esp. in the "friend finding" area).
• The most popular kind of shared media are photos.
• Lots of people like reading blogs and wikis.
• Quite a few people update blogs (about 15%). Now the survey refers to "online consumers" as the sample population. ABS data indicates that 61% of the 11.3 million online Australians purchased something. Which might indicate* there are approximately 200,000 bloggers in the Sydney area. I feel much less special now. Do you believe that figure?

*Sydney population x (% who purchase online x % who blog x Aussies online / Total Aussie pop)