Tuesday, February 19, 2008

cynefin model & enterprise 2.0 governance

I am running a workshop later this year on social software inside the enterprise with a bunch of information architects. I am toying with using the Cynefin framework as part of a discussion on goverance issues. I would briefly explain the framework with a story for each (15 mins), get them to do a butterfly stamping exercise with a bunch of IA / social software terms (e.g. Requirements Gathering, ERP, Blogs, Ontolgies, Social Bookmarking, etc) for 15 mins and then debrief for another 15. I want to explore with them the idea that social software often plays in the complex space and therefore requires a different approach to governance than, say, ERP systems.

Reckon it will work or is it hopelessly ambitious?

6 comments:

Patrick Lambe said...

The timing might be off... Cynefin is hard to cover in 15 mins.

If you have a little longer I'd suggest working with their experience of governance... eg

(a) 20-30 mins anecdote circle getting their horror and success stories around eg intranet governance, and taking brief notes as you go
(b) get them to "tag" the gallery of stories with the IA/social software terms using postits (colour code them if it makes sense... there will be lots of duplicates across the stories which is what you want) (20 mins)
(c) talk them through Cynefin framework (20 mins)
(d) get them to post their IA/SS tags into the Cynefin framework (5 mins)
(e) discuss with them the implications of each domain, whether some tools are better suited to some domains (15 mins)

We use a very similar approach inside knowledge audits - it's a good 90-100 minutes.

Anonymous said...

Should work
There is a new body of work (not yet written) around the use of the model in IT design and social computing which I am presenting at the Agile conference in June. Happy to talk you through it if it is any use

Dave Snowden

Matt Moore said...

Patrick - I like that approach but I probably don't have 90 mins for this segment.

Anonymous (is that you Dave?) - yes that would be very useful.

Anonymous said...

If it's IT governance aspects that you want to look at, work on this upfront. Perhaps get them to document different types of IA/social software and issues - you could have this list prepared beforehand. get them to place these in a line from really simple governance through to areas where governance is more difficult)(ie standard rules through to stuff that is more complicated through to ones where you need to cut a fair bit of slack to get things happening) - this then becomes your intro to the Cynefin model to what to do with the various areas. The beauty of this approach is that it gets them thinking of the domains without needing to know the model beforehand - starting with an application rather than the theory often works best.

Patrick Lambe said...

Luke... I like that! Dave has a technique for getting the group to "split" the continuum at clear phase change boundary transitions, and then folding it round into the Cynefin framework.

But it does take longer than a simple butterfly stamping exercise.

Let us know how it goes Matt, I'd be interested to find out you end up doing and what happens.

Anonymous said...

I've always liked butterflies! Why would I want to stamp on one! Now if it were a spider stamping exercise or a snake killing exercise that would be something different altogether. I'd be happy to help to run of those exercises! :)

Regards, Graham